WHAT THEY DO

Brake Plus manufactures a module that enhances your 3rd brake light so it pulses 4 times and then goes solid, every time you hit the brake. This drastically decreases the likelihood of being rear-ended by trailing drivers.

They market directly to automobile retailers, while maintaining messaging for consumers, dealers, and internal staff.

Their module works on every make and model of vehicle.

See an example of their product as it pulses the 3rd brake light.

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OVERVIEW

Inconsistent Messaging

As well as poor branding, contradicting information, and confusing statistics.

Customers would often believe the company name was “Safety You Can See,” and question the integrity of the company due to the confusing statistics which presented as misleading.

This is a sample of some of their previous branding:

 
 
 
 
 
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SOLUTIONS

Brand Refresh

Updated logo for a more professional and modern look. Renovated all branded materials: social media sites, website, emails, printed materials and so on so they are uniform, easily understood, aligned with each other, and high-quality.

This is a sample of their improved branding:

 
 
 
 
 
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RESULTS

Multi-national Company Image

A well-branded company image so Brake Plus can confidently approach multinational organizations, governments, and countries, with a distinguished composure.

Increased brand recognition and retention along with customers viewing Brake Plus as a more legitimate and serious company.

KEY TAKEAWAY

If you dress your company in slovenly clothes, you’ll attract that level of business. Dress to impress.

OVERVIEW

Limited Peripherals

Even though they have an excellent, proven product, there were large gaps  in the ways they would—or wouldn’t—reach their current customers.

Prospecting for new customers had almost no marketing support, and what was there was problematic (see Issue #1).

Unprofessional presentation at trade shows and booth events made one of their primary sales tactics fall flat.

SOLUTIONS

Robust Promotional Content

Analyzed their existing systems and future company goals, then created targeted marketing messages and calls-to-action based on each sector served.

Created a complete branding system for events with high-end professional appearance: table drape, large-scale backdrop, business cards, presentation folder, landing pages, email sign-ups, brochure, rack card, custom pens, give-away items, silent loop video with targeted messaging and imagery, and more.

 
 
 
 
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RESULTS

Appropriate Reach for each Sector

By creating a more focused way for each sector to interact with Brake Plus, they saw an increase in sales, customers, and client retention.

Moreover, they save countless amounts of time simply not having to clear up confusion through painstakingly clarifying their previous messaging.

KEY TAKEAWAY

If you serve different sectors, but don’t have different messaging, you’re going to have a bad time.

OVERVIEW

No Business Systems

None. Not one for information collection, for dissemination of materials, or for internal coordination. This resulted in regularly leaving clients and staff confused and/or uninformed.

Information and data was stored all over the place. Staff would create the own marketing pieces that didn’t follow company branding, have inaccurate data, and even completely contrived information unrepresentative of the company.

No one knew where to find anything, because there was no central hub and no official documentation.

SOLUTIONS

Centralized Data

Consolidated data sources into one central place, while creating unbeknownst separation for each type of user.

This allowed the information to properly serve Brake Plus’ representatives, customers, and end-users, be available 24/7, and offer the most current information, documentation, downloads, branding materials, and statistics.

RESULTS

Clear & Consistent Messaging

Brake Plus is now able to make important company and business choices, coordinate data between parties, connect with customers on a regular and meaningful basis, easily keep their staff, customers, and management well-informed, and eliminate false claims and issues once created by staff—while simultaneously eliminating the need for staff to create their own peripherals altogether.

KEY TAKEAWAY

If you don’t create the documentation and promotional materials your staff needs, then you’re setting yourself up for failure.